About us

Mission Statement


“To create and deliver the highest quality diamond hoops made from the finest materials available.”

Philosophy


During an era of mass manufactured product, ever changing trends and low value propositions – We Dare To Challenge & Pursue Centuries Old Beliefs..Jewelry is to be made from the finest materials found, designed to be classic, and intended to withstand the vagaries of style and travails of time. Jewelry is the physical expression of matter imagined.

Inspired Design


“Beauty is not in the face; beauty is a light in the heart.” Khalil Gibran

A Perfect Blend of Art & Technology. Every style we create is the result of detailed research and contemplation. We strive to seek those product categories that are the most popular and engineer only the most popular designs in that category. Each diamond hoop has been manufactured making use of a patented locking mechanism in solid gold or platinum. Similarly, each diamond stud has been individually selected and hand set in a perfectly manufactured mounting.

Value


“The difference between style and fashion is quality” Giorgio Armani

Our Short & Sweet Supply Chain

  • Diamonds Purchased From the Consumer
  • Manufacture Diamond Hoops
  • Resold To The Consumer

The Typical Supply Chain

  • Rough Diamond Mined
  • Sold To Diamond Manufacturer
  • Sold To Jewelry Manufacturer
  • Sold To Retailer After 5.7% Duty
  • Sold To Consumer
Short & Sweet
(No Middle Men)
  • 41% = Average Saving Purchasing Our 1 Ctw Hoops
  • As Compared To A Retail Jewelry Store
  • 44,720 Hours + or
  • 20 Years + =
  • Average Experience Level
  • Of Each Member Of
  • Our Diamond Team

Our Product Is A Minimum of 2 Qualities Superior

Expertise


“Remember no effort that we make to attain something beautiful is ever lost.”  Helen Keller

Precisely Manufactured Using Only The Finest Materials & Stringent Quality Standards. Each member of our team has an average of 20 Years+ experience in the fine art of diamond selection. Our team consists of 2 GIA Graduates (including 1 Graduate Gemologist) and a 4th generation jeweler. The diamonds chosen for each of our pieces are a superior quality to the commercial qualities used by most mass manufactured commercial retail stores. The standard commercial quality used at most department stores is H-I I1-2; whereas the majority of our diamond hoops are manufactured using a G-H SI2-3 and better diamond quality.
It's easy to see the difference!

No Risk Return


“We are convinced that you will appreciate the difference. From the moment you hold one our jewelry pieces you will feel the difference.” To “We are convinced that you will appreciate the difference from the moment you hold one our jewelry pieces.”

Warranty


Be assured, our products come with a 1 year warranty of parts and labor.

Green


A majority of our manufactured products are made from recycled diamonds - very few jewelry Companies can claim this. Diamonds are the hardest substance on earth – they simply never wear out =)