Why Us?
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INSPIRED DESIGN
A Perfect Blend of Art & Technology. Every style we create is the result of detailed research and contemplation. We strive to seek those product categories that are the most popular and engineer only the most popular designs in that category.
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VALUE
Pursuing a centuries old belief that jewelry should retain value without sacrificing beauty. Jewelry is not only a luxury item but has been collected for generations as a store of value. Few other luxury items share this distinction.
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GREEN
A majority of our manufactured products are made from recycled diamonds - very few jewelry Companies can claim this. Diamonds are the hardest substance on earth – they simply never wear out =)
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From the Blog
  • Men's/Women's guide for buying diamond jewelry

    While there's a lot we could tell you about buying jewe...

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  • The History of Hoop Earrings

    Hoop earrings are one of the oldest (if not oldest) forms of jewelry having been fashioned and worn for millennia. These earrin...

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  • The Right Diamond Hoops

    Choosing the right diamond hoop is more involved than deciding how much you want to spend and finding the largest carat weight ...

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TESTIMONIALS & FACTS
Absolutely beautiful earrings. awesome customer service.
Marla711
You save approximately 40% by purchasing directly from us.
Fact
LOVE, LOVE, LOVE these earrings and love the price.
Bluemoonray
On average each of our Diamond team members has an average of 20 years experience.
Fact
“Gorgeous piece! Great price, outstanding service. My wife is very satisfied, definitely will make my next jewelry purchase from this store”
Timmy-pratt
Our diamond quality is approximately 2 qualities better than the average retailer selling the same product.
Fact